The Rise of Voice Search: How Can Your Website Capture Traffic from Voice Searches?
Every year we are treated to new ways to find what we are looking for on the web. Search engines have become chameleons, adapting to the ever-changing technological landscape to best fit the needs of consumers.
One of the more recent iterations of this phenomenon would be voice search.
This new-ish way of searching for restaurants, music videos, or quite literally anything else has stormed onto the scene and proved to be much more than a fad.
Voice Search is Here to Stay
It’s no longer a secret that smartphones have changed the way we think about searching for stuff on the internet. Over half of all web traffic now comes from mobile devices and nothing indicates that trend won’t continue.
Here are some things you can do to make sure your website is ready to capture traffic from voice searches:
Claim Your Damn Map Listings
Think about the last time you used your smartphone’s voice assistant. Where you searching for the nearest gas station? Maybe checking the weather for the day?
The fact is that most voice searches are localized, meaning people are looking for businesses or attractions nearby. Claiming and verifying all of your map listings, such as Google My Business or Bing Places, will help solidify your standing in your area and help you outperform competition locally.
It’s a simple process and requires very little regular maintenance. Just make sure your business information is correct and add plenty of photos to make your map listings stand out.
Keep It Loose and Conversational
You don’t talk like you type, which means voice searches aren’t worded the same way as a standard internet search.
Voice searches are much more conversational than text searches. It sounds cliche, but you stand to benefit from putting yourself in your ideal customers’ shoes and think about how they would verbalize a voice search.
Type out a search into a search engine and then read it out loud. You probably sound like a caveman.
“small batch quill ink brooklyn ny”
Now ask a question out loud like you would make a request to Siri or Alexa. Sounds like you’re talking to a hotel concierge, right?
“Siri, where’s a twee place to find something I’ll never use or need but have to have to show my friends when I get back from Brooklyn, New York?”
What Does That Mean?
It means you should not ignore long tail keywords in your content.
Website content needs to be dynamic and well-rounded, with both high-volume keywords and longer phrases that can capture traffic from someone speaking casually to their smartphone.
Cool. How Can I Do That?
One great way to wrangle in this new stream of potential traffic is by utilizing an FAQ page. This is hardly a new tool in the world of websites, sure, but they give you a great chance to literally think of questions a potential customer might have and then answer it however you’d like.
Since the nature of this type of web page is informational, you can incorporate long-tail keywords in a way that seems natural. Not only will this help your efforts to attract voice searches, but a good FAQ page is a great resource for users that have found your site anyways.
It’s a win-win.